The planning mistake that kills your daily motivation. 12 000 work diaries can't lie.

What if the real reason your motivation fades isn’t what goals you achieve, but the way you plan your days?  

We open up a counterintuitive truth: the way to lasting motivation is understanding that your brain rewards visible progress toward meaningful goals, not big payoffs.  

Using the Progress Principle research on 12,000 work diaries, we break down why tracking inputs you control, reps, learnings, foundation work, creates renewable motivation, while fixating on outcomes you can’t control drains it fast.  

We get practical and specific.  

You’ll hear the exact daily ritual we use with clients to turn motivation into eternal fire that keeps you moving as long as needed. Along the way, we address common pitfalls like bloated to-do lists, optimism bias about timelines, and the quiet shame of missed goals. Instead of judging yourself when results lag, you’ll learn to inspect the system, adjust the channel, refine the offer, and keep stacking reps.  

If you’re a founder, builder, or leader searching for a reliable spark, this conversation gives you a simple, science-backed blueprint to keep your internal fire burning. Progress becomes visible, discipline becomes easier, and outcomes become more likely, even if they refuse to happen on your schedule.  

Better is always available.  

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THE CHALLENGE:

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Chapters

• 1:42 Why Motivation Matters
• 2:56 Announcing The Five-Day Challenge
• 5:36 Motivation Fuel
• 6:52 The Progress Principle Explained
• 9:21 Planning Mistakes That Kill Motivation
• 12:03 Inputs Over Outcomes
• 14:28 Make Invisible Progress Visible
• 16:24 Weekly Reflection And Skill Gains
• 17:57 Final Questions And Calls To Action